Video is an ever-evolving medium and its popularity only continues to grow. As the demand for video content increases, so does the technology and creative possibilities surrounding it. From immersive experiences to interactive videos, here’s what you can expect from 2023 video trends.
1. Immersive Experiences – With virtual reality (VR) becoming more accessible, viewers can now experience a more immersive experience with video content. Content creators have already begun experimenting with 360-degree videos that allow viewers to explore a scene from all angles and even interact with characters or objects in the video. In 2023, we’ll see this trend continue as more people adopt VR technology into their daily lives.
2. Interactive Videos – Viewers are no longer passive observers when watching videos; they now have the ability to influence a story by making choices within the video itself. This creates a personalized experience for each viewer and allows them to choose their own adventure as they watch a video unfold before them. Marketers can also use interactive videos to collect data about their viewers or engage them in different ways such as quizzes or polls that appear throughout the video.
3. Streaming Platforms – Streaming platforms like Netflix, Hulu, and Amazon Prime Video have grown exponentially over the past few years due to their convenience and ease of access compared to traditional television networks or cable providers. In 2023, these streaming services will become even more popular as people opt for an on-demand viewing experience rather than relying on broadcast schedules or commercial breaks interrupting their shows.
As we head into 2023, it’s clear that video will remain one of the most important ways for marketers to reach their target audiences and engage with them in meaningful ways. By taking advantage of new technologies like virtual reality and interactive videos, marketers can create unique experiences for viewers that will keep them coming back again and again for more engaging content! For marketing directors looking ahead at 2023 video trends, these 3 trends should be at the top of your list when planning your next campaign!