Celadon was looking for more truck drivers to help expand there business. They were having trouble recruiting new hires to the positions.
Promote produced a high quality video that showed the benefits of driving with Celadon. Promote did this by doing on the spot interviews with current Celadon truck drivers and there experience with them. This help show potential workers that Celadon will pay you well while you have the freedom to fir it in there lives.